Do you remember Justine Sacco? If you do it’s probably not for her outstanding talent in the world of PR, right? A few years ago, in less than one minute and via just one tweet, Justine’s reputation and job were tarnished forever. The PR executive was fired for a tweet. She deleted the tweet before she took a flight to Africa but it was too late. When she landed in Africa, she turned on her …
THE sexting trend has hit primary schools with principals turning to sexual assault groups for help to deal with the devastating fallout. Experts are alarmed that children as young as 10 are regularly sending nude and semi-naked photos of themselves, with some shared widely among classmates. Easy access to internet porn and social media use at younger ages are said to have contributed to the problem. Parents have been warned to wake up to the …
SOCIAL MEDIA Why Your Brand Can’t Afford to Stop Learning About Social Media SIMON DAVIES 7 HOURS AGO In 2014, Social Media Examiner reported that 72% of marketers said they were “using social media to develop loyal fans”, while 92% said that their forays into social media “generated more exposure for their businesses.” By 2018, it’s estimated that a third of the world’s population will be using some form of social media. Brands need to …
MARKETING, MEDIA & SALES A World of Differences Outlook 2016-20 Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them. by Chris Lederer and Megan Brownlow Illustration by Guy Billout Entertainment and media (E&M) companies are making great strides in pivoting to serve digital consumers around the world. However, at first …
Good morning. Here’s everything you need to know in the world of advertising today. 1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide “lockdown.” At the time of Google Plus’ launch, the Facebook boss encouraged employees to work crazy hours to improve its own product, according to an upcoming book from former Facebook employee Antonio Garcia Martinez. 2. Uber says advertising is a “necessary evil” as it rolls out its …
