With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your …
Client agency relationships: confessions of an ex-client Posted on June 22, 2016 by Bruno Gralpois. This post is by Bruno Gralpois, co-founder of Agency Mania Solutions, a premier service and technology firm specialising in helping large brand advertisers realise the transformational value of managed partnerships. The uneasy truth about being a client and what it …
IBM’s Watson has changed the advertising industry, and Ad Agency Heads are denying it and burying their heads in the sand! It’s time to wake up and work with technology that is replacing known industry standards, experience and know how! Technology is changing the way we communicate, and we need to work with it, rather …
Posted by Deena Shanker and adapted for this blog, 23 February 2017, 21:00 GMT+11 If you pull out your phone to check Twitter while waiting for the light to change, or read e-mails while brushing your teeth, you might be what the American Psychological Association calls a “constant checker.” And chances are, it’s hurting your mental …