Welcome to the 2016 edition of the DMG Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know if you cannot find what you are looking for! A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may …
SOCIAL MEDIA Why Your Brand Can’t Afford to Stop Learning About Social Media SIMON DAVIES 7 HOURS AGO In 2014, Social Media Examiner reported that 72% of marketers said they were “using social media to develop loyal fans”, while 92% said that their forays into social media “generated more exposure for their businesses.” By 2018, it’s estimated that a third of the world’s population will be using some form of social media. Brands need to …
MARKETING, MEDIA & SALES A World of Differences Outlook 2016-20 Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them. by Chris Lederer and Megan Brownlow Illustration by Guy Billout Entertainment and media (E&M) companies are making great strides in pivoting to serve digital consumers around the world. However, at first …