MARKETING, MEDIA & SALES A World of Differences Outlook 2016-20 Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them. by Chris Lederer and Megan Brownlow Illustration by Guy Billout Entertainment and media (E&M) companies are making great strides in pivoting to serve digital consumers around the world. However, at first …
Good morning. Here’s everything you need to know in the world of advertising today. 1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide “lockdown.” At the time of Google Plus’ launch, the Facebook boss encouraged employees to work crazy hours to improve its own product, according to an upcoming book from former Facebook employee Antonio Garcia Martinez. 2. Uber says advertising is a “necessary evil” as it rolls out its …