Client agency relationships: confessions of an ex-client Posted on June 22, 2016 by Bruno Gralpois. This post is by Bruno Gralpois, co-founder of Agency Mania Solutions, a premier service and technology firm specialising in helping large brand advertisers realise the transformational value of managed partnerships. The uneasy truth about being a client and what it means to build lasting partnerships in today’s cut-throat environment. I’d like to confess. Actually, I have multiple confessions to make. …
IBM’s Watson has changed the advertising industry, and Ad Agency Heads are denying it and burying their heads in the sand! It’s time to wake up and work with technology that is replacing known industry standards, experience and know how! Technology is changing the way we communicate, and we need to work with it, rather than deny it, please read this story below by Emily Tan In October, lingerie retailer Cosabella replaced its digital agency …
With more and more Instagram users inspired to buy clothing, the social network is fast establishing itself as a solid bet for fashion-led brands By Rachel Gee 6 Sep 2016 12:01 am Instagram has claimed fashion brands are most likely to succeed on its platform, with one in three of its 500 million global users having bought an item of clothing they discovered while using the social network. Its latest report claims that an Instagram user interested …
Careers can be divided into 7 ‘clusters’ and not particular professions Jan Owen of the Foundation for Young Australians says employers have to look at capabilities and skills. Once they … Jan Owen of the Foundation for Young Australians says employers have to look at capabilities and skills. Once they identify this it will drive better candidate selection and improve productivity as well as reduce staff turnover. supplied by Lucille Keen Young Australians should not …