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How to manage Instagram in just 20 mins per day!

Between managing Facebook, Twitter, LinkedIn, your blog, and your email newsletter, time is tight at work. You don’t have very much space in that schedule for Instagram. And maybe your boss isn’t even convinced yet that the world’s most popular image network can deliver business results. But you are. And you need to find a way to make it work efficiently. Though we would advise dedicating as much time to Instagram as other social networks, …

Why your brand can’t afford not to keep learning about Social Media!

SOCIAL MEDIA Why Your Brand Can’t Afford to Stop Learning About Social Media SIMON DAVIES 7 HOURS AGO In 2014, Social Media Examiner reported that 72% of marketers said they were “using social media to develop loyal fans”, while 92% said that their forays into social media “generated more exposure for their businesses.” By 2018, it’s estimated that a third of the world’s population will be using some form of social media. Brands need to …

A World of Differences in Media and Entertainment!

MARKETING, MEDIA & SALES A World of Differences Outlook 2016-20 Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them. by Chris Lederer and Megan Brownlow               Illustration by Guy Billout Entertainment and media (E&M) companies are making great strides in pivoting to serve digital consumers around the world. However, at first …

10 Things you need to know about media today

Good morning. Here’s everything you need to know in the world of advertising today. 1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide “lockdown.” At the time of Google Plus’ launch, the Facebook boss encouraged employees to work crazy hours to improve its own product, according to an upcoming book from former Facebook employee Antonio Garcia Martinez.   2. Uber says advertising is a “necessary evil” as it rolls out its …

20 Aussie Startups to Keep an Eye on in 2016

The year 2016 is well underway, and Australian startups are making headlines and ripples in the industry. Listing all of the successful or up-and-coming Aussie startups would make for a long, long article, but we’ve pulled together a few that could be making waves in the near future. Whether you’re interested for investment purposes, looking for the product that will change your life or business, or simply looking to cheer on your compatriots as they …