Good morning. Here’s everything you need to know in the world of advertising today. 1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide “lockdown.” At the time of Google Plus’ launch, the Facebook boss encouraged employees to work crazy hours to improve its own product, according to an upcoming book from former Facebook employee Antonio Garcia Martinez. 2. Uber says advertising is a “necessary evil” as it rolls out its …
It’s been eight years since the 2008 recession. I believe we are in a massive recession right now but the media can’t call it that because by definition we aren’t there yet. A Recession is defined as a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters. By the time the media calls it a recession it’s already too late—it …