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Category: Big Data

Social Media Marketing Agency

Why your brand can’t afford not to keep learning about Social Media!

SOCIAL MEDIA Why Your Brand Can’t Afford to Stop Learning About Social Media SIMON DAVIES 7 HOURS AGO In 2014, Social Media Examiner reported that 72% of marketers said they were “using social media to develop loyal fans”, while 92% said that their forays into social media “generated more exposure for their businesses.” By 2018, it’s estimated that a third of the world’s population will be using some form of social media. Brands need to …

A World of Differences in Media and Entertainment!

MARKETING, MEDIA & SALES A World of Differences Outlook 2016-20 Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them. by Chris Lederer and Megan Brownlow               Illustration by Guy Billout Entertainment and media (E&M) companies are making great strides in pivoting to serve digital consumers around the world. However, at first …

10 Things you need to know about media today

Good morning. Here’s everything you need to know in the world of advertising today. 1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide “lockdown.” At the time of Google Plus’ launch, the Facebook boss encouraged employees to work crazy hours to improve its own product, according to an upcoming book from former Facebook employee Antonio Garcia Martinez.   2. Uber says advertising is a “necessary evil” as it rolls out its …