#whatweneedtodo is a Victorian viral campaign spreading the word about wearing a mask! C’mon, Victoria! Neil Mitchell launches #WhatWeNeedToDo
We’re all sick of lockdown.
It feels unfair. But now isn’t the time to dwell or fight.
It’s time to beat this virus.
That’s the only way our lives return to normal.
Neil Mitchell last week asked listeners to help rally support and get Victorians on the same page, and one advertising expert took it to the next level and has helped Neil launch the #WhatWeNeedToDo campaign.
We all have a role to play, to wash your hands, social distance, mask up, and stay home! It’s not over yet, and we need to continue.
Media Companies throughout Victoria are lending a hand and donating air time/ digital signage and social media to the cause to get the message out there.
Successful media campaigns are the most memorable well after you have been exposed to the Advertisement. This can often be done with what the industry calls an earworm song or jingle!
Dr Anthony Fauci (American physician and Chief Immunologist to Donald Trump) considers Australia to be the Poster Child for how to handle the pandemic. Even if other CORONA Viruses break out globally, Australia is still the last place under threat, and we are a stand-alone continent that should monitor its borders properly.
So it doesn’t take much, its #whatweneedtodo