With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? Below is a list of the top social media sites, along with the reasons …
Client agency relationships: confessions of an ex-client Posted on June 22, 2016 by Bruno Gralpois. This post is by Bruno Gralpois, co-founder of Agency Mania Solutions, a premier service and technology firm specialising in helping large brand advertisers realise the transformational value of managed partnerships. The uneasy truth about being a client and what it means to build lasting partnerships in today’s cut-throat environment. I’d like to confess. Actually, I have multiple confessions to make. …
IBM’s Watson has changed the advertising industry, and Ad Agency Heads are denying it and burying their heads in the sand! It’s time to wake up and work with technology that is replacing known industry standards, experience and know how! Technology is changing the way we communicate, and we need to work with it, rather than deny it, please read this story below by Emily Tan In October, lingerie retailer Cosabella replaced its digital agency …
Posted by Deena Shanker and adapted for this blog, 23 February 2017, 21:00 GMT+11 If you pull out your phone to check Twitter while waiting for the light to change, or read e-mails while brushing your teeth, you might be what the American Psychological Association calls a “constant checker.” And chances are, it’s hurting your mental health. Last week, the APA released a study finding that Americans were experiencing the first statistically significant stress increase in …