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Client agency relationships: confessions of an ex-client

Client agency relationships: confessions of an ex-client Posted on June 22, 2016 by Bruno Gralpois. This post is by Bruno Gralpois, co-founder of Agency Mania Solutions, a premier service and technology firm specialising in helping large brand advertisers realise the transformational value of managed partnerships.  The uneasy truth about being a client and what it means to build lasting partnerships in today’s cut-throat environment. I’d like to confess. Actually, I have multiple confessions to make. …

Why Cosabella replaced its agency with AI and will never go back to humans

IBM’s Watson has changed the advertising industry, and Ad Agency Heads are denying it and burying their heads in the sand! It’s time to wake up and work with technology that is replacing known industry standards, experience and know how! Technology is changing the way we communicate, and we need to work with it, rather than deny it, please read this story below by Emily Tan In October, lingerie retailer Cosabella replaced its digital agency …

Social Media – Are you being driven insane?

Posted by Deena Shanker and adapted for this blog, 23 February 2017, 21:00 GMT+11 If you pull out your phone to check Twitter while waiting for the light to change, or read e-mails while brushing your teeth, you might be what the American Psychological Association calls a “constant checker.” And chances are, it’s hurting your mental health. Last week, the APA released a study finding that Americans were experiencing the first statistically significant stress increase in …

Instagram catches up to Facebook

Checking Facebook is a daily habit (if not an hourly habit) for most of its users. In December, 66% of Facebook’s 1.86 billion monthly users checked in on an average day. That kind of daily user engagement is unparalleled by similar services like Twitter or LinkedIn. Instagram has quickly caught up with its parent company in terms of its daily user to monthly user ratio. On Facebook’s fourth-quarter earnings call, CEO Mark Zuckerberg announced that …